Ciroc Tenįor those who really want to impress at the club, Ciroc has come out with Ciroc Ten, which costs around $250.00 and is only available in a one-liter bottle. It’s hard to say which “premium” brand has the highest esteem these days, but Grey Goose enjoys the benefit of experience - having a presence in the US almost 10 years longer than Ciroc. Grey Goose also costs about $50.00 per 1.75 liters on average. This is about the same as its main competitor in popular US culture, the French brand with an astoundingly similar story, Grey Goose. The campaign worked, not only causing sales to soar, but also granting Ciroc a strong reputation as a high-end liquor in the same class as Grey Goose or Belvedere. In the mainstream, Combs and friendly celebrities would star in commercials identifying the vodka as one of the necessary components of a life of luxury.
In the music world, Ciroc was elbowed into a variety of music videos, got massive visibility at concerts, and recently even had its name put on a studio in Los Angeles that donates its services to aspiring musicians as a marketing tactic.īut this was bigger than just hip-hop. Diddy” Combs in 2007, who then embarked on an aggressive marketing campaign. Marketing responsibilities were surrendered to hip-hop star Sean “P. The high-end vodka didn’t do very well in its early years, that is until Diageo harnessed the power of popular culture to advertise it. The corporation wasted no time in bringing the high-end brand to the United States, where it made its debut in 2003. Robicquet, who comes from a long line of winemakers dating back centuries, purportedly created the spirit at the direct request of Diageo. The brand is fairly recent, with the founder Jean-Sebastien Robicquet having only established it in his native France in 2001. Whether or not the taste is affected at all is a matter of serious contention online, with some people claiming it tastes strongly of grapes while others assert it just tastes like vodka (which is not to say other flowery terms won’t be added to the description, like “luscious,” “complex,” or even “revolutionary”). The relatively higher price, when compared to low-cost brands, is backed up by the quirk that, unlike most vodka brands, Ciroc is produced by distilling grapes rather than the usual grains or potatoes.
Ciroc vodka is a premium beverage brand created by a British multinational, Diageo.
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